Gianni Versace's journey in the fashion industry began to flourish in 1972 when he designed his first collections for prominent Italian brands such as Callaghan, Genny, and Complice. His distinctive style and innovative designs quickly garnered attention, laying the groundwork for his future success.

In 1978, Gianni Versace took a significant step forward by launching his eponymous brand, "Gianni Versace Donna," marking the beginning of a new chapter in his career. The brand's inaugural boutique opened its doors on Milan's prestigious Via della Spiga, establishing a physical presence that reflected Versace's vision of luxury and glamour.

One of the key distinguishing factors of the Versace brand was Gianni Versace's hands-on approach and creative control over every aspect of the business, from design to retailing. This level of autonomy allowed him to infuse his collections with his unique aesthetic and distinctive flair, setting the brand apart in the competitive fashion landscape.

Under Gianni Versace's leadership, the brand quickly gained recognition for its bold prints, vibrant colors, and daring silhouettes, captivating a global audience of fashion enthusiasts and celebrities alike. Versace's innovative designs and unwavering commitment to excellence continue to shape the brand's identity and influence the world of fashion to this day.