In 1883, Daniel Swarovski founded a jewelry company that quickly gained recognition for its exquisite craftsmanship and innovative designs. By 1886, the company had expanded significantly, boasting over 70 employees and earning prestigious commissions such as supplying jewelry for Queen Victoria herself.

In 1891, Daniel Swarovski's entrepreneurial spirit led him to register a patent for a revolutionary crystal-cutting machine that he had invented. This groundbreaking technology enabled precise and intricate cuts, setting a new standard for crystal production and cementing Swarovski's reputation as a leader in the industry.

In 1895, recognizing the potential for growth and innovation, Daniel Swarovski relocated his crystal production operations from Bohemia to Wattens, Austria. This strategic move laid the foundation for the Swarovski company's global success and established Wattens as the epicenter of crystal excellence.

From its humble beginnings as a jewelry company to its pioneering advancements in crystal manufacturing, Swarovski's legacy of innovation, craftsmanship, and luxury continues to shine brightly today, captivating audiences worldwide with its sparkling creations.