In 1972, Roberto Cavalli made a significant move by opening his first boutique in the glamorous seaside town of Saint-Tropez. This marked the beginning of his journey to becoming a renowned fashion designer synonymous with luxury and innovation.

In 1994, Cavalli further solidified his reputation as a pioneer in the fashion world by introducing the first sand-blasted jeans during a presentation in Milan. This innovative technique added a distinctive texture and character to denim, setting his designs apart in the competitive fashion landscape.
By December of the same year, Cavalli's brand expansion continued with the opening of boutiques in prestigious locations such as Saint Barth in the French Caribbean, Venice, and a second boutique in Saint-Tropez. These strategic openings not only broadened his brand's reach but also reinforced its status as a global leader in luxury fashion.

Roberto Cavalli's ability to blend bold creativity with commercial success has cemented his legacy as one of the most influential designers of his time, with his brand remaining synonymous with opulence, glamour, and cutting-edge style.