Fendi's illustrious journey traces back to a small boutique nestled in the heart of Rome, founded in 1925 by Adele and Edoardo Fendi. Their dedication to craftsmanship and innovation propelled the brand forward, leading to the establishment of a specialized bag and fur workshop and the creation of a series of successful collections and collaborations that garnered international acclaim.

A pivotal moment in Fendi's history occurred in 1965 when the iconic designer Karl Lagerfeld joined the fashion house, heralding a new era of creativity and innovation. Lagerfeld's visionary designs and avant-garde approach left an indelible mark on the brand, shaping its identity for over five decades.
In 1992, Silvia Venturini Fendi, a member of the third generation of the Fendi family, joined Lagerfeld, bringing her own unique perspective and creative vision to the brand. Their collaboration propelled Fendi to new heights of success and influence in the fashion world.

In 2000, Fendi entered a new chapter as it became part of the prestigious LVMH Group, further solidifying its position as a global powerhouse in luxury fashion.
In 2020, British designer Kim Jones took on the role of Artistic Director for Couture and Womenswear, joining forces with Silvia Venturini Fendi and Delfina Delettrez Fendi, representing the third and fourth generations of the Fendi family respectively. Together, they continue to uphold Fendi's legacy of innovation, craftsmanship, and timeless elegance, ensuring its enduring relevance in the ever-evolving world of fashion.